THE MARKET Kimberly-Clark Malaysia is the pioneer in the sanitary pads market, manufacturing Kotex, the renowned brand of feminine care products in the country. As the leader in developing break through sanitary pads into the Malaysian market since 1952, the brand Kotex is recognised as a household name. As a product that provides confidence and security to Malaysian women, Kotex has since gain trust and loyalty through generations. Hence marks its existence and leadership in the sanitary products market until today. Kotex success leads to the brand being awarded the “Superbrand” status in 2002 and awarded Gold Winner from Brand Equity Award for 2 consecutive years (2002 and 2003). NEW IMPROVISION As an established brand that is mindful of individual consumers growing needs, Kotex is constantly upgrading and developing breakthrough superior performing pads to cater to the changing needs of every Malaysian women. This leads to Kotex focus to invest considerably in product development and consumer research to launch a superior performing product that is tested and proven to be significantly preferred by Malaysian females. With growing consumer needs, Kotex has few sub-brands under Kotex branding, namely: PADS a) Kotex Soft & Smooth (soft cottony cover surface that provides extra wearing comfort), b) Kotex Dri Touch (dry net cover for those who prefer fresher, drier and cleaner feel) c) Kotex Style (dry net cover specially targeted to teenagers) PANTILINER a) Kotex Fresh pantiliner (fluff based for extra absorbency and comfort) b) Kotex Lightdays pantiliner and Kotex Lightdays Thong (for everyday freshness) KOTEX SOFT & SMOOTH New cottony Kotex Soft & Smooth now comes with Quick-Absorbing Pores on the surface of the pad for faster absorbency so you feel dry and fresh It’s new Body Curve ® pad is shaped to fit you better for ultimate comfort. And there’s a new Anti-Leakage channel to provide even better protection against leakage. Kotex Soft & Smooth also brings you the 1st cottony cover ultra thin pad in Malaysia for ultimate softness and discreet protection. Available in 8 variants: Slim, Slim Wing, Maxi, Maxi Wing, Overnight, Overnight Wing, Ultrathin Wing and Extra Long Ultrathin Wing to cater every need. Kotex fits better giving you the confidence to feel like your everyday self. KOTEX DRI TOUCH Kotex Dri-Touch as the names itself describes gives the wearer the ultimate dry confidence and security during the times when they are most needed and away from embarrassment. Incorporating Kotex pads unique feature "safety zone" which is a breakthrough within the industry - it gives better absorbency. The thousand of tiny pores on Kotex Dri Touch dry (net-like) cover draws fluid to the bottom of the pad, so you stay fresh and dry. Kotex Dri-Touch pad is locally produced and offers a variety of variants to meet various consumers needs -Slim, Slim Wing, Maxi, Maxi Wing and Overnight Wing. Kotex Dri Touch is now available in Ultrathin design. Uniquely designed to provide discreet, comfortable protection it comes in 2 types - Ultrathin Wing and Extra Long Ultrathin Wing. Comes in new Body Curve ®, shaped to fit you better for ultimate comfort. And coupled with new Anti-Leakage channel for the extra protection against leakage. Kotex® Style is the newest and coolest feminine care product that fits whatever style you’re on and most importantly it’s specially made with teenagers in mind! With our new Kotex® Style, a film cover pad that gives you ultimate dryness and added comfort, you are protected, so you can stay cool, ‘in’ and stylish! Available in 3 variants – • Slim & Slim Wing – for discreet fitting protection • Overnight Wing for heavy flow and overnight protection and affordable price range from RM2.70 it’s not painful to the pocket! Check out the new sense of confidence for teens today! KOTEX® FRESH® PURSE-PAKS™ BREATHABLE PANTILINERS Forget about the extra effort to put your liners into a smaller pouch or the hassle of rummaging through your bag or pocket for your liners and feeling embarrass while the need arises to change your liners. Kotex® Fresh Breathable Pantiliners now comes in Purse-Paks TM. These bright colored reseal able pouches is so discrete you can conveniently slip into your purse, pocket or wherever! So handy, each Purse-Pak holds up to 5 liners, that you can take "freshness' with you everywhere, everyday. Contour shape to fit your body, each liner is now softer for that cushiony comfort and better protection you. Available in 5 variants: Unscented, Scented, 100% Cotton Cover, Longer & Wider and 2in1 ultrathin* to suit your every need. * Introducing the first ever innovation in the pantiliner market - new Kotex Fresh 2-in-1 Ultrathin Pantiliner! Fits perfectly on all panties and with two simple folds, it snugly fits your g-strings! Kotex Fresh Breathable Pantiliners - for that fresh, comfortable feeling. Why wear anything else? Kotex® Fresh® Purse-Paks™ KOTEX® LIGHTDAYS PANTILINER Kotex Lightdays pantiliner - snugly designed to fit your panties and the soft texture provides the comfort and absorbency you need to keep you fresh all day. Available in Unscented (for the everyday freshness) and Scented (for the fresh scent feel). For pantiliner to fit your G-string that compliments your outfit? There’s Kotex Lightdays Thong Pantiliners! It’s snug, shaped to fit and cushiony for the comfortable feel while it provides the protection you need. Comes in a bright yellow triangle pack of 18’s. KOTEX ® Fits Me, My Body, My Life.